17156_Etro_Ads_V3_12_21-366
GoogleCardboardCombined-340
VR-Levels
17156_Etro_Ads_V3_12_213-small-369
Mirror-All
17156_Etro_Ads_V3_12_224-471
17156_Tactic3_v5B_ng-472
GAME GRID-412
17156_Etro_Ads_V3_12_215-377
17156_Tactic4A_v4_ng-small-297
17156_Tactic4B_v3_ng-474
All Concepts 6-304
All Concepts 9-311
Etrolizumab/Pitch

This series of creative ideas and digital experiences were designed to build awareness of Genentech's entry into the UC and IBD treatment category, crossing over rom HCPs to ultimately engage patients and caregivers as well.