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Go beyond the expected

to surprise teams

and delight the audience.

Whatever it takes: Lead a team. Craft the strategy. Write the copy. Edit the video. Voiceover the script. From comic book fantastic, to business tech, to the social good of healthcare. Every chance to be creative, I ask, “How do we make this fun, make it real, make it great?”

In roles that include Chief Experience Officer at Ogilvy Health, Chief Digital Officer at both TBWA\WorldHealth and Ogilvy CommonHealth Worldwide, and in creative lead positions at LLNS and Ogilvy, I’ve architected business wins for brands that include Prolia, Keytruda, Vaxelis, Fluad, Concerta, Lapband, Seroquel, Pristiq, and Nocdurna, creating integrated campaigns and tactics that extend across channels. Working closely with market leaders across my career to activate the benefits of forward-thinking digital innovations, I have:

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  • Directed culture-fueled strategy sessions to identify and activate new business initiatives for major pharma brands.

  • Workshopped chatbots, natural language processing and VR for top healthcare clients.

  • Leveraged gaming and social media to increase awareness through MM&M Gold-winning melanomaexposed.com for Bristol-Myers Squibb

  • Quarterbacked panels for SXSW 

  • Created opening videos for TEDMED

  • Relaunched the corporate presence for merck.com

  • Shepherded the evolution of the multi-award winning knowmenopause.com

  • Connected clients, patients and health pros with new mobile initiatives for Premarin and Zyvox

  • Empowered sales reps with best-in-class iPad apps for Simponi, Firmagon and Dove Professional

  • Moderated panels for New York’s Social Media Week

  • Developed and hosted multi-channel marketing seminars for Novartis.

  • Evolved the Web and rich media identity for IBM’s Systems Technology Group

  • Spearheaded the creative initiative for Time Warner Cable’s new corporate and regional Web sites

  • Generated new Web 2.0 strategies for Siemens

  • Led the online effort for WelcomeBackVets.org, to help returning Iraqi soldiers readjust to home life.

 

And along the way:

 

  • Co-managed the leadership transition at TBWA\WorldHealth London.

  • Expedited the agency merger that became TBWA\WorldHealth — a finalist for Med Ad News Agency of the Year 2018.

  • Launched the biosimilars franchise for Merck.

 

Earlier on I performed extensive super-heroics for Marvel Comics and other publishers. In an accomplished run as writer and editor, I spun thrilling tales featuring Daredevil, Batman, Spider-Man, Wolverine, Iron Man, X-Men and Captain America. An early digital apostle, I scripted games for Playstation, taught Web design at Marist College, and authored educational sims for inner-city students.

 

Among my awards: the Med Ad News Vision Award, Gold Addys, two Gold MM&Ms and Gold MMA, John Caples Internationals, DTC Nationals, a PhAME, a Webby, a DMA International Echo, and an RX Show Award of Excellence. PharmaVoice named me one of the 100 most inspiring people of 2020.

 

My degree is from NYU’s film school. I live and play in Connecticut with my wife and son, flying drones, writing comics, podcasting, making movies and building Legos.

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