Verubecestat/Pitch

Representing the potential of Merck's new approach to understanding and treating the amyloid cascade in Alzheimer's. The "palindrome" video was a showcase element in winning this pitch, expressing both sides of the emotional equation.

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CHICHESTER
DAN

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“Our screens are the windows through which we are experiencing, organizing, and interpreting the world in which we live. They are also the interfaces through which we express who we are and what we believe to everyone else.

Douglas Rushkoff

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